By Kelly Forst January 14, 2021Trying to figure out whether a landing page or website is better for your marketing campaign? Let this be your guide to getting your business online.“Do I need a website? What should I use a landing page for? Do I need both?”If you’ve asked these questions, you’re not alone. Like all online entrepreneurs, you want to set yourself up for success right away.Carving out a place for your business on the internet is a great way to start building your audience. But there is more than one way to do it.In this blog, I’ll share the similarities and differences between landing pages and websites, how to choose which is right for you, and how to get started.
Landing Page vs. Website: Definitions
What is a website?A website is usually made up of five or more web pages, including:
- About page
- Features, services, or products page
- Contact page
- And more, depending on the business, it’s goals, and audience
What is a landing page?Unlike a website, a landing page is a single web page with limited navigation ability. Meaning, you can’t click around to different pages on a landing page like you can on a website. The goal of a landing page is to drive visitors to take one, very specific action, like: subscribe to a newsletter, buy a product, or sign up to receive a lead magnet. Ultimately, that means you have one main call-to-action (CTA) on the page. You also don’t need a website to use landing pages. And you don’t need to decide between one or the other.Remember the Foodie Buddies podcast website? Well, the podcasters also use landing pages as part of their marketing strategy. In this case, the landing page is functioning as a link directory. This lets them use one link in their social media bios to easily direct followers to. This is just one way to use landing pages as part of your marketing strategy. In fact, there are tons of ways you can use landing pages.
What’s the difference between a landing page and a website?When it comes to how landing pages and websites are structured, think of your website as a continent; it has many pages that are all connected together and it’s easy to navigate from one corner of your website to another. Now think of your landing page as an island off the coast of that continent. It stands alone, and does not connect to your continent. That’s how a landing page is different from a website, structurally. However, when thinking about the purpose of each, the difference between a landing page and a website is simply in the action you want visitors to take. Do you want a visitor to do one thing and stay focused on a simple task? Or do you want them to explore and learn about you?
- If your answer is “do one thing,” then you need a landing page.
- If it’s “explore and learn,” then you may want a website.
How to decide if you need a website or a landing pageStill not sure which to use in setting up your online presence? Ask yourself these questions:
- Do I need a one-stop-shop for all information about my company?
- What do I want my visitors to do?
- Do I have the time, knowledge, and resources to build a beautiful website?
- Do I want to test an idea to see if it’s viable before investing time and money?
- What is my ultimate goal in establishing an online presence?